Close-up of a red hockey net in focus, with an out-of-focus player in a white jersey skating in the background on an outdoor rink, conveying action.

OUR MISSION

GROW THE GAME OF HOCKEY BY PROVIDING EQUIPMENT WITH THE HIGHEST LEVELS OF PERFORMANCE, CUSTOMIZATION AND VALUE.

Hockey is the greatest sport on earth, but unfortunately the barriers of entry are high. Many families can't afford it at all. Most that can, have to sacrifice a lot, just to keep their kid playing.

We are working tirelessly to lower the cost of high performance equipment, to attract more players and create savings to allow more players to access camps, training, and development opportunities.

OUR STORY

HKY IQ started in 2023 when we grew frustrated with the rising costs of elite level hockey sticks. HKY IQ continues to evolve towards our goal of creating the best sticks in the world at incredible value to the hockey communities and families we serve. We continue to innovate, while the big brands just slap a new sticker graphic on each year and raise the prices even more.

CORE VALUES

WE’RE COMMITTED TO HELPING PLAYERS PERFORM THEIR BEST BY OFFERING AFFORDABLE STICKS, BUILT TO LAST.

At HKY IQ, we believe every player deserves access to high-quality gear without overpaying for a name. Our values are rooted in performance, transparency, and accessibility — we cut through the brand hype to deliver pro-level sticks at honest prices.

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    GROW THE GAME
    Grow the game of hockey by providing equipment with the highest levels of performance, customization and value.
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    SUPPORT COMMUNITIES
    Grow and support hockey communities by creating equipment players want, at prices families can afford.
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    EMPOWER PLAYERS
    Empower players to perform their best and express themselves through customized equipment.

SEE WHAT PEOPLE ARE SAYING...

  • We love this stick!

    We were able to pick the color, team name and it shipped fast, right to us. We are a hockey family and will definitely be ordering for HKYIQ again.

    Sara Jentink
    Hockey Mom

  • These sticks are phenomenal!

    These sticks are phenomenal! Light and durable! Can't ask for anything more!

    Cameron

  • Far and away feels better than other sticks

    Has the feel/performance of a top of the line stick from a major brand. Far and away feels better than other sticks at this price point. Looks pretty cool too.

    Zach

SAVE MONEY - DON’T COMPROMISE ON QUALITY

Hockey player in red jersey, number 22, skates with a stick on a black background with concentric blue circles. Dynamic action and concentration.
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QUICKEST RELEASE

Our 24K carbon sticks are lighter, stiffer, and more responsive, creating a quicker shot release

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TAILORED TO YOU

Pros don't use retail sticks and neither should you. Start getting your sticks customized like the pros do

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INCREASED POWER AND ACCURACY

The rigidity of 24K carbon offers more power and precision, particularly beneficial for athletes with strong technique

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PERFORMANCE & DURABILITY

We use the best carbon fiber and the best factories to ensure your new stick has incredible performance and durability.

GET CREATIVE

Your stick. Your vibe.

Customize Yours