About Us

What we stand for

Our Mission

We have a great appreciation for the positive impact of sports on our youth. Our aim is to grow the games we love, by lowering the barriers of entry for families. We will reduce the cost of high quality sporting goods by leveraging innovative business models, practices and AI to keep overhead microscopic.

How it all began

Our Origin Story

We are life-long hockey players in Minnesota, the state of hockey, that developed our talents in business and technology. We are fed up with the crazy prices of sporting goods and the impacts to families and the sports themselves. Combining our know-how, we set out to build a sports equipment business the right way, by caring most about the people and the game.